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Top Marketing Trends for 2018

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty....

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How to get more TripAdvisor reviews

With 92% of people regularly or occasionally reading online reviews and 88% trusting them as much as personal recommendations, if your customers aren’t talking about your restaurant both online and offline then you could have a problem. ...

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White Paper: Why are guests staying at your hotel?

Pin-pointing why each individual chooses your hotel over competitors is a challenging task for any marketing department no matter how big the budget is, and yet this information is the key to shaping direct booking strategies....

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