dFunktional | Hospitality
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The benefits of real-time marketing

Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience....

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White Paper: Why are guests staying at your hotel?

Pin-pointing why each individual chooses your hotel over competitors is a challenging task for any marketing department no matter how big the budget is, and yet this information is the key to shaping direct booking strategies....

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Whitepaper: Hotels and TripAdvisor reviews

Consumer opinion and online reviews are the second most trusted form of advertising, and influence 95% of travellers looking for accommodation on TripAdvisor, the world’s largest travel website. ...

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